PhD Candidate in Marketing
Ross School of Business
University of Michigan
2015 - 2021 (Expected)

I am a PhD candidate in (Quantitative) Marketing at the Ross School of Business, University of Michigan. My research interests span the substantive domains of entertainment, digital and social media, wherein I like to model the experiential aspects of the consumption experience. Methodologically, I am interested in causal and/or interpretable machine learning methods, including tree-based learning and deep learning. In my dissertation, I study ad scheduling on streaming media, and the use of advertising content in influencer videos. 


© February 2020 by Prashant Rajaram