© February 2020 by Prashant Rajaram


PhD Candidate in Marketing
Ross School of Business
University of Michigan
2015 - 2021 (Expected)

I am a PhD candidate in (Quantitative) Marketing at the Ross School of Business, University of Michigan. My research interests are centered around building models of consumer and firm behavior in the media and entertainment industries. Methodologically, I use machine learning methods, including tree-based learning and deep learning, while also focusing on causal inference. I am currently researching questions related to ad-scheduling on streaming media and video posts of social media influencers. I hold an M.B.A. in Marketing from York University, Canada and a B.Eng. in Electronics from M.S.University of Baroda, India, and have over four years of industry experience in Marketing Management and Data Analytics.