© February 2020 by Prashant Rajaram

PRASHANT RAJARAM

PhD Candidate in Marketing
Ross School of Business
University of Michigan
2015 - 2021 (Expected)

I am a PhD candidate in (Quantitative) Marketing at the Ross School of Business, University of Michigan. My research interests are centered around building models of consumer and firm behavior in the media and entertainment industries. Methodologically, I use tree-based machine learning and deep learning methods, while also focusing on causal inference. I am currently researching questions in the fields of ad scheduling, streaming media and social media influencers. I hold an M.B.A. in Marketing from York University, Canada and a B.Eng. in Electronics from M.S.University of Baroda, India, and have over 4 years of industry experience in Marketing Management and Data Analytics.