NEWS

 

The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the “influencer marketers” really have?

Prashant Rajaram, a doctoral student at the Ross School of Business, recently received the best paper award at the 2019 Haring Symposium at Indiana University for his research regarding advertising in the ever-changing on-demand streaming industry.

 

© February 2021 by Prashant Rajaram